Review - Knowledge creates business: Artificial intelligence - learning by doing
At the joint online congress "Wissen schafft Wirtschaft" of the vbw, Bayreuth University and Hof University of Applied Sciences on 09 June 2021, the effects of artificial intelligence (AI) on business and society were presented. We discussed whether marketing benefits from the technical innovations and what advantages AI brings specifically for the machine economy. In addition, we classified which ethical aspects have to be considered when using artificial intelligence.
Major impact on the economy and society
Dr. Patrick Bernau, Head of Business and Finance Department, Frankfurter Allgemeine Sonntagszeitung
Photo by Sebastian Buff, Sunday Newspaper
AI will have a significant impact on the further development of all areas of the economy and society. The combination of AI, Internet of Things, and blockchain will also form the foundation for the advancement of the machine economy in Upper Franconia.
Consensus on the Presence of AI
The participants agreed that AI is already present in all areas and should not be demonized. Rather, there needs to be an understandable path in terms of legal permissibility, technological capabilities, and actual desire for implementation, always keeping the human factor in mind.
Prof. Dr. Daniel Baier, Prof. Dr. Jürgen Lehmann, Prof. Dr. Beatrix Weber, Prof. Dr. Stefan Leible, Patrick Püttner, Prof. Dr. Patrick Bernau, Prof. Dr. Nils Urbach, Jonas Szalanczi
(from left to right)
Photo by Sebastian Buff
Speakers and Panel Participants
Dr. Susan Wegner, Vice President Artificial Intelligence & Data Analytics, Lufthansa Industry Solutions GmbH & Co. KG
Prof. Dr. Nils Urbach, Professor of Business Informatics, Frankfurt University of Applied Sciences
Jonas Szalanczi, Managing Director, NeuroForge GmbH & Co. KG
Prof. Dr. Daniel Baier, Chair of Marketing & Innovation, University of Bayreuth
Prof. Dr. Beatrix Weber, Head of Research Group on Law in Sustainability, Compliance, and IT, Institute for Information Systems, University of Applied Sciences, Hof
Moderator: Dr. Patrick Bernau, Head of Business and Finance Department, Frankfurter Allgemeine Sonntagszeitung
The link to the review: https://www.vbw-bayern.de/vbw/Termine/Wissen-schafft-Wirtschaft.jsp
A special thanks to the photographer Sebastian Buff for the great pictures and the media team for the smooth execution.