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Review - Knowledge creates business: Artificial intelligence - learning by doing

At the joint online congress "Wissen schafft Wirtschaft" of the vbw, Bayreuth University and Hof University of Applied Sciences on 09 June 2021, the effects of artificial intelligence (AI) on business and society were presented. We discussed whether marketing benefits from the technical innovations and what advantages AI brings specifically for the machine economy. In addition, we classified which ethical aspects have to be considered when using artificial intelligence.

Major impact on the economy and society


Dr. Patrick Bernau, Head of Business and Finance Department, Frankfurter Allgemeine Sonntagszeitung

Photo by Sebastian Buff, Sunday Newspaper

AI will have a significant impact on the further development of all areas of the economy and society. The combination of AI, Internet of Things, and blockchain will also form the foundation for the advancement of the machine economy in Upper Franconia.

Consensus on the Presence of AI

The participants agreed that AI is already present in all areas and should not be demonized. Rather, there needs to be an understandable path in terms of legal permissibility, technological capabilities, and actual desire for implementation, always keeping the human factor in mind.

Group photo

Prof. Dr. Daniel Baier, Prof. Dr. Jürgen Lehmann, Prof. Dr. Beatrix Weber, Prof. Dr. Stefan Leible, Patrick Püttner, Prof. Dr. Patrick Bernau, Prof. Dr. Nils Urbach, Jonas Szalanczi

(from left to right)

Photo by Sebastian Buff

Speakers and Panel Participants

Dr. Susan Wegner, Vice President Artificial Intelligence & Data Analytics, Lufthansa Industry Solutions GmbH & Co. KG

Prof. Dr. Nils Urbach, Professor of Business Informatics, Frankfurt University of Applied Sciences

Jonas Szalanczi, Managing Director, NeuroForge GmbH & Co. KG

Prof. Dr. Daniel Baier, Chair of Marketing & Innovation, University of Bayreuth

Prof. Dr. Beatrix Weber, Head of Research Group on Law in Sustainability, Compliance, and IT, Institute for Information Systems, University of Applied Sciences, Hof

Moderator: Dr. Patrick Bernau, Head of Business and Finance Department, Frankfurter Allgemeine Sonntagszeitung

The link to the review:

A special thanks to the photographer Sebastian Buff for the great pictures and the media team for the smooth execution.


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